| Parameter | Value |
|---|---|
| Average order value | $64.5 |
| Conversion rate from trial to paid | 28.37% |
| Average customer lifetime value | $597.2 |
| Average number of lifetime orders per customer | 9-10 orders |
| Average period from initial order to second order | 12 days |
| Conversion rate from initial order order to second order | 51.75% |
